Hey Savi AI & Data Promise

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Why this matters

Fashion should feel joyful not judgemental. But technology, when used carelessly, can reinforce the very frustrations and insecurities we’re working to solve. At Hey Savi, we’re women building tech for women – and we believe that matters. We’re not just here to solve fashion problems in the smartest way possible but in the right way too. Ethically. Transparently. With empathy baked into every decision. This policy is our commitment to you – because your trust, your individuality and your data deserve respect.

What our AI actually does

At Hey Savi, our AI helps you shop smarter not harder. It’s here to:

Instantly recognise fashion items in your photos or screenshots
Understand what you’re looking for – even when you’re not sure how to describe it
Search thousands of retailers to find the right item, in stock, in your size and at the best price
Learn what you love to make better, more personal suggestions
Continuously improve based on how real people use the app

We built this to feel like shopping with your most stylish, unbiased and honest friend.

How we handle your data (with care)

To give you the best possible experience we do collect some data – like the images you upload, your shopping preferences and how you use the app. But here’s our promise:

We don’t sell your personal data – ever. We may use anonymised, aggregated insights to help retailers improve their products, fit and shopping experiences – but your identity is never for sale and your trust stays at the centre of everything we do
Minimalism first: We only collect what we need to help you get what you want
Privacy by design: Wherever we can, we anonymise and minimise.
Total transparency: You can read the full breakdown in our [Privacy Policy]

You can opt out of data processing any time – no pressure, no guilt. You’re in control.

Bias has no place in fashion – or in our tech

We’ve heard it loud and clear in our research: women especially those over 30 have been made to feel like they’re the problem when clothes don’t fit. We’re here to change that.

We’re actively building AI that:

Recognises and celebrates different body shapes and sizes
Doesn’t assume your style based on stereotypes
Avoids reinforcing harmful beauty standards
Is reviewed and tested by diverse teams (not just engineers in a room)

We’re not perfect but we’re committed to getting this right – because fashion should be for every body.

Sustainability in our tech choices

Fashion is already one of the most resource-heavy industries out there. We believe AI can help change that. From helping you find the right item first time (reducing returns) to spotlighting sustainable brands and smarter choices – we’re designing technology that supports more mindful shopping habits.

We also use cloud services and infrastructure partners who align with sustainability best practices.

Keeping you in the loop

This policy might evolve as our tech improves – but we’ll always tell you when something important changes. You’ll see updates through the app or email.

Talk to us

Got questions? Something doesn’t feel right? Just want to share feedback? Drop us a line at: hello@heysavi.com