Hey Savi Privacy Policy

Last modified: February 2025

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING BE MORE SAVI LTD SERVICES.

You must be 16 years old or older to use our Services.

Protecting your privacy is very important to Hey Savi (“Hey Savi”, “us”, “our” or “we”). Our privacy policy (the “Privacy Policy”) together with our Terms and Conditions and any other documents referred therein, is an opportunity for us to be transparent with you about our privacy practices when you use our mobile application (the “App”), the Hey Savi WhatsApp channel (WhatsApp) and our website (heysavi.com, hereinafter the “Website”) or any of our related products and services (together the “Services”).

Please read this Privacy Policy carefully to understand the type of personal data (as defined under the General Data Protection Regulation (EU) 2016/679, hereinafter the “Personal Data”) we collect from you when you use our Services, how and why we will use it, how we will protect it, and what are your rights in relation to it.

By requesting access to or using our Services you are agreeing to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Services.

If after reading this Privacy Policy you still have questions, please don’t hesitate to contact us on hello@bemoresavi.com

Who we are

The company in charge of your Personal Data (also known as the data controller, as defined under the General Data Protection Regulation (EU) 2016/679, hereinafter the “Data Controller”) is Be More Savi Limited trading as Hey Savi ('Company', 'we', 'us', or 'our'), a company registered in England at 130 Wood Street, London, London EC2V 6DL. Our VAT number is 452 6216 07.

What Personal Data we collect from you, how we collect it and for what purpose

We collect Personal Data from you either automatically, when you give it to us directly, or when we receive it from other sources. We do this to operate effectively and provide you with the best experience when using our Services.

You have choices about the Personal Data we collect from you. So, when you are asked to provide us with your Personal Data, you always have the right not to do so. Please note however that if you choose not to provide us with your Personal Data when prompted, you may not be able to use our Services.

The Personal Data we collect depends on the context of your interactions with our Services and the choices you make, and includes the following:

When you access our Services

Types of Personal Data:

• Device and technical information: unique device identifiers, browser type and version, operating system and platform, hardware used, browser plug-in types and versions.
• Location and Usage information: IP address, URLs, Referrer URL, date and time of access, information about page response times, length of visits to certain pages, interaction information (such as scrolling, clicks, and mouse-overs), error reports and performance data.
• Payment information: If you make any payments on our Website, we will retain details of your transactions. We will not retain your credit or debit card information - it will be processed directly by a third-party processor.

Purpose:  We use your Personal Data to provide you with access to our Services.

How we collect it: Automatically when you access our Services.

Legal basis: Legitimate interest.

Technical Data: We store your Personal Data for as long as you have a Hey Savi Account. We may combine user data for analysis on product usage and performance so will store it for as long as deemed necessary unless you request the deletion of your data and the closure of your Hey Savi account. 

When you open a Hey Savi account and use our Services

Types of Personal Data:

• Contact and identification information: First name, last name, e-mail address, username, gender preference, profile picture, phone number, personal description, country, date of birth.
• Security information: login information, password.
• Location and technical information:  time and location of registration.

Purpose: We use your Personal Data to provide you with a Hey Savi account and allow you to use our Services.

How we collect it: When you directly give it to us by opening a Hey Savi account.

Legal basis: Contract performance

Storage duration: We store your Personal Data until the deletion of your Hey Savi account. Once you delete your Hey Savi account, we will - with your consent - keep your Personal Data for three (3) months thereafter, in case you change your mind and want to easily use our Services again. You always have the choice to tell us that you want your Personal Data to be deleted immediately following the deletion of your Hey Savi account by writing to us on hello@bemoresavi.com 

To ensure the functioning, maintenance, and improvement our Services

Types of Personal Data:

• Device and technical information: Device ID, unique device identifiers, operating system and platform, hardware used, browser plug-in types and versions, error, crash reports.
• Location and Usage information: IP address, URL, Referrer URL, length of visits to certain pages and page interaction information such as scrolling, finger gestures, clicks, and mouse-overs, geographic location, date and time of access. 

Purpose: We use your Personal Data to ensure the proper use, functioning, maintenance and improvement of our Services including our Artificial Intelligence systems.

How we collect it: Automatically when you use our Services.

Legal basis: Legitimate interest

Storage duration: We store your Personal Data for as long as you have a Hey Savi Account. We may combine user data for analysis on product usage and performance so will store it for as long as we deem necessary unless you request the deletion of your data and the closure of your Hey Savi account.  

Facebook, Google and Apple log-in

Types of Personal Data:

• Identification information: Facebook ID, Apple user ID, Google user ID, email address.
• Usage information: Time and date of the login.

Purpose: We use your Personal Data to allow you to login via Facebook, Apple or Google. 

How we collect it: Automatically when you choose to login via Facebook, Apple or Google. 

Legal basis: Legitimate interest

Storage duration: We store your Personal Data for as long as you have a Hey Savi account. Please note that if you use the Facebook login, Google login or the Apple login, Facebook, Google or Apple may also process your Personal Data. We are not responsible for this data processing and we urge you to review their respective privacy policies. Personal Data may remain in Facebook’s, Google’s or Apple’s server. Should you delete your Facebook or Google account or stop using your Apple device and wish to use the App, you will be directed to sign-in with an email or other login procedure. 

For marketing purposes and to optimise our marketing initiatives

Types of Personal Data:

• Contact information: First name, last name, e-mail address, gender preference.
• Device and technical information: Device ID, operating system and browser type.
• Location and Usage information: Length of visits to certain pages, and page interaction information such as scrolling, finger gestures, clicks, and mouse-overs, geographic location, date and time of access.

Purpose: We use your Personal Data to send your marketing communications that we believe will be of interest to you, and to optimise our marketing initiatives. You can always change your marketing preferences at any time by unsubscribing via the link at the bottom of each marketing email, and/or customising your privacy settings within the App.

How we collect it: When you explicitly give it to us by subscribing to our marketing communications.

Storage duration: We store your Personal Data until you revoke your consent.

For push notifications

Types of Personal Data:

• Contact information: First name, last name, e-mail address

Purpose: To send you push notifications in the App to help you make the best use of our functionalities.

How we collect it: When you explicitly give it to us by agreeing to receive push notifications. 

Legal basis: Consent

Storage duration: We store your Personal Data until you revoke your consent.

For important communication purposes

Types of Personal Data:

• Contact information: First name, last name, e-mail address, gender preference

Purpose: We use your Personal Data to send you important communications about our Services (ie:, for example to update you about changes to our Terms and Conditions or when our Services are down). Please note that you cannot unsubscribe from these types of communications as they contain important information about our Services. We will not send your marketing content as part of these communications.

How we collect it: When you directly give it to us by opening a Hey Savi account. 

Legal basis: Legitimate interest

Storage duration: We store your Personal Data until the deletion of your Hey Savi account.

For feedback and research purposes

Types of Personal Data:

• Contact information: First name, last name, e-mail address, age, gender preference.
• Feedback information such as quotes regarding your use of our Services.

Purpose: We use your Personal Data to assess your satisfaction with our Services.

How we collect it: When you directly give it to us when contacted for feedback and research purposes.

Legal basis: Consent

Storage duration: We will store your Personal Data until it is no longer required for the feedback or research purposes for which it was collected. This depends on the setup of the individual survey or equivalent process you take part in.

Where we store your Personal Data

We store your Personal Data on AWS (Amazon Web Services) Platform. We use the europe-west2 (UK). Please note that your Personal Data may however be processed by our business partners and service providers operating outside of the European Union (as set out in the ‘Who we share your Personal Data’ and ‘Our business and service providers’ sections of this Privacy Policy). We have agreed on Standard Contractual Clauses and additional contractual obligations with each of these business partners service providers. In addition, we will assess, on a case-by-case basis, the risks for your rights and privacy, together with and the necessity to keep them to provide you with our Services.

Who we share your Personal Data with

First of all, please rest assured that we do not use or share your Personal Data with others except as described in this Privacy Notice, nor do we ever sell your Personal Data.

We may however disclose your Personal Data in the following circumstances:

• When the disclosure is requested by you, with consent or to perform a contract with you.
• When working with our business partners and our service providers, who act as our processors under Data Processing Agreements. Please note that to a limited extent, we do work with business partners and service providers situated outside of the European Union, but only do so with the appropriate safeguards in place, including Standard Contractual Clauses as well as additional contractual obligations. A list of business partners and service providers can be found in the ‘Our business and service providers’ section  of this Privacy Policy.
• When we sell, merge, or change the control of Hey Savi or in preparation for any of these events, in which case the prospective buyer will have the right to continue to use your Personal Data, but only in the manner set out in this Privacy Policy unless you agree otherwise.
• When required by law, subpoenas, court orders, or other legal processes.

Our business and service providers

Infrastructure & Cloud Services

Amazon Web Services (AWS) – Hosting, storage, and cloud computing

Authentication & Security

Google Workspace – Email, document storage, and internal collaboration

Communication & Customer Interaction

WhatsApp API (Meta) – Core messaging platform for user interactions

Analytics & Monitoring

Google Analytics  – Website tracking and analytics

How long we retain your Personal Data

We will hold your Personal Data for as long as it is necessary or required by law, and always in compliance with the data minimization principle. Specific storage periods for the respective processing activities are detailed in the ‘What Personal Data we collect from you, how we collect it and for what purpose’ section above. We restrict access to your Personal Data to the people who need to use it for the relevant purpose(s). If the processing of your Personal Data is no longer necessary for any purpose it is either irreversibly anonymized (and the anonymized data may be retained), or securely erased.

How we protect your personal data

Your security really matters to us, this is why we have security systems in place to protect your Personal Data. Once we have received your Personal Data, we will use the following security measures to protect it:

• Use secure servers to store your Personal Data.
• Implement security safeguards designed to protect your Personal Data such as HTTPS.
• Use passwords to protect your Hey Savi account.
• Restrict access of your Personal Data to those of our employees who need to know it do their job, and ensure that all our employees sign a confidentiality clause as part of their employment.
• Follow tight security procedures, such as maintaining physical, electronic and procedural safeguards to protect your Personal Data from unauthorised access.
• Continuously educate and train our employees about the importance of confidentiality.
• Continuously monitor our systems for possible vulnerabilities and attacks.
• Regularly review and update our privacy controls and policy.
• Although we do our best to protect your Personal Data we cannot guarantee its security during the transmission of information via the internet, as any such transmission is at your own risk.

Your rights regarding your Personal Data

The GDPR gives you the following rights in relation to your Personal data:

• Right to withdraw consent: You have the right, at any time, to withdraw consent to the processing of your Personal Data.
• Right to object: You have the right, at any time, to object to the processing of your Personal Data.
• Right to be informed: You have the right to obtain, at any time, confirmation from us as to whether we are processing your Personal Data or not.
• Right to erasure: You have the right to obtain from us, at any time, the erasure of your Personal Data.
• Right to restriction of processing: You have the right to obtain from us, at any time, the restriction of processing of your Personal Data.
• Right to data portability: You have the right to receive, at any time and without cost, your Personal Data in a structured, commonly used and machine-readable format.
• Right to rectification: You have the right to receive from us, at any time, the rectification of inaccuracies in your Personal Data.
• Right to complain: You have the right, at any time, to lodge a complaint with a supervisory authority (as set forth in the (‘How you can make a Complaint’ section below).
• Right to information: You have the right to be provided with a copy of your information.
• Right not to be subject to decisions without human involvement: You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by the app. A more detailed explanation of this right is available here. 

All of these rights can be exercised by contacting us at hello@bemoresavi.com Please note that to verify your request, we will take reasonable security and verification steps such as asking you to send us a confirmation from the email address associated with your Hey Savi account. We will respond to requests to exercise these rights without undue delay and at least within one (1) month.

Cookies and tracking when using our Website  

We use cookies and other similar technologies to provide you with a user-friendly experience.

Cookies are small text files which our Website may put on your device during your first visit. The cookie helps our Website to recognize your device the next time you visit it. There are many functions cookies serve. For example, they can help us remember your username and preferences, analyze how well the Website is performing, or even allow us to recommend content we believe will be most relevant to you. Your Personal Data collected in this way is pseudonymized, and is not stored together with your other Personal Data. This processing is carried out on a legal basis and, where required by law, based on your consent.

How you can make a complaint

If you have a complaint about how we use your Personal Data, please do not hesitate to contact us on hello@bemoresavi.com.

You also have the right to lodge a complaint with: the Information Commissioner in the UK. The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this Privacy Policy

Any changes we make to our Privacy Policy in the future will be posted on this page, and where appropriate, notified to you by email, via the App, or by any other available means.